Find Your Fresh Start

Let’s find a fresh way forward,

living with confidence thanks to true wetness protection and odor control.

Shop from our collection of premier products

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Liners & Pads

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Surface Protectors

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Coming soon

We’re tired of keeping this under wraps

You are not alone. Nearly two-thirds of U.S. women experience bladder leaks. So, no more taboos or staying silent. It’s time to talk about it, take control and shatter the stereotypes.

FitRight Fresh Start, powered by ARM & HAMMER™ Baking Soda, is designed for women like you who defy being labeled and who won’t let something like bladder leaks disrupt or define their lives.

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Speaking of leaking

That’s right. We said it. Is a little pee a big problem? We don’t think so. Neither should you.

FitRight Fresh Start liners, pads and undies are designed for women by women, because you’re done settling for less than you deserve and ready for something that lets you be you.

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Just deal? Get real

You used to have two options: press your period pads into unintended (and unsuccessful) service, or settle for bulky, uncomfortable products that make you feel—and look—like you’re wearing, well, something bulky and uncomfortable. A choice between ineffective and soul-crushing is no choice.

Choose something better—something that makes you feel as beautiful as you are. Choose FitRight Fresh Start.

Our Story

Find your Fresh Start

Answer some quick questions, and we’ll recommend the perfect solutions to put your leaks on lockdown.

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Why FitRight Fresh Start?

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Odor control you trust

The proven power of ARM & HAMMER™ Baking Soda helps fight odor faster and longer.

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Leak-proof power

Ultra-advanced materials instantly absorb and trap moisture, keeping you feeling clean, fresh and free.

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Options for everyone

Check out the FitRight Fresh Start Product Finder to see the complete variety of sizes and styles!

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Maximum comfort

Comfortably discreet whether you’re staying on the couch or heading out on the town.

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Safe for your skin

100% breathable materials enriched with vitamin E that helps soften and protect sensitive skin.

It’s easy to find your fit

Our 3D Try-On Experience makes it easy to find FitRight Fresh Start underwear that works best for your body type. The right fit will have you feeling confident, staying comfortable and looking great.

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Get the latest info, insights and advice

Get smart about caring for your skin

If you’re wearing anything to help shield against bladder leaks, moisture and friction can create problems.

Read more

Don’t let leaks limit your activity level

Are you worried about bladder leakage putting a damper on your active lifestyle?

Read more

Truth and myths about UI

We’re here to help you find the right answers and feel smart as well as more confident.

Read more